Michelin Challenge Bibendum Report

The Michelin Challenge Bibendum (MCB) is a major annual sustainable mobility event,
sponsored by the French tire company Michelin. The 12th edition of the event was held
in Chengdu, China in 2014. This was the 3rd time for MCB to be held in China. The event
consisted of sessions, associated events, experiential activities, innovation centre, etc.
The event gathered experts and stakeholders from different places in the world to
discuss technologies, public policies and economic tools for sustainable mobility, and to
advocate and demonstrate new solutions that foster a better life through sustainable
mobility. In 2014, for the first time, a Green Paper ‘Launch innovative mobility to drive
growth and urban well-being’ was presented at the event. The Green Paper defines
sustainable mobility and highlights the priority paths to accelerate the transformations
in this field.
ERTICO and Michelin are partners for the Viajeo Plus project (International Coordination
for implementation of innovative and efficient urban mobility solutions), a FP7 project
aiming at collecting and promoting best practices on sustainable urban mobility from
Europe, Latin American, China and Singapore. Within the framework of the project,
ERTICO and Michelin organised an associated event during the MCB in Chengdu. The
event, named “VIAJEO+ – Sustainable Urban Mobility sharing experiences between
Europe and China”, was opened by Dr. Patrick Oliva, Chairman of the MCB. The event
invited speakers from Chinese government, Chengdu Transportation Commission,
Chinese and European Cities and Chinese and European industry to share their
experiences on sustainable mobility.

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